Building your brand is possibly the most important challenge
small business faces. With over 85% of business critical communication
taking place by email, this arguably creates the most powerful
and cost effective way for small businesses to build their
brand.
Get Branded email now and unleash your brand using everyday
email.
Listed below are some brand quotes from business leaders and
marketers from all over the world. Need we say more?
“Successful brands get into the mind slowly. A
blurb in a magazine. A mention in a newspaper. A comment
from a
friend. A display in a retail store. After a slow build-up,
people become convinced that they have known about the brand
forever.”
Al Ries & Laura Ries
“Today, if orders don't make money, we don't want
them. And how do you boost profit margin? Branding, both
at home and overseas. If you have a brand, you can make money.
If you don't have a brand, all is nothing. Global brands
are a language that consumers can understand."
Zhang Ruimin, Chairman, Haier Group
“Products are made in factories. Brands are created
in the mind."
Walter Landor, Landor Associates
“We have to become a brand. There's no other way
out."
Will Manzer, CEO, Eastern Mountain Sports
“The only corporate asset that can appreciate
is your brand."
Bill Kupper, President, BusinessWeek
“The purpose of a business is to generate customers,
only two functions do this: Marketing and Innovation. All
other functions are an expense."
Peter Drucker
“Companies can boost profits by 75-100% by retaining
as few as 5% of their current customers."
Harvard Business Review
“A brand is the personification of a product,
service or even entire company."
Robert T. Blanchard of Procter & Gamble in his "Parting
Essay," dated July 1999
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